Graphic Design

As a freelance Creative Director and Graphic Designer for Northern Media Inc., here are some of the projects I have worked on.

Dos Equis® & Albuquerque International Balloon Fiesta®

For the last five years, Northern Media Inc. has had the pleasure of working on the key visuals, programming, and point-of-sale elements for Dos Equis® and the Albuquerque International Balloon Fiesta®.

From creative direction, to actually hand drawing the key visuals, this project has become one of my favorites to lead.

Elements I designed:

  • Main Key Visuals

  • The Dos Equis® Hot Air Balloon

  • Giveaways, merch, and dealer loaders

  • Vehicles including public buses, box trucks, and vans

  • Banner Rolls and Banners

  • Table Top assets such as cross hatches and A-Frames

  • The Official Dos Equis® AIBF Pins

  • The Dos Equis® tent space - including 3D modeling before production.

  • Sweepstakes to win a ride in the Dos Equis® Balloon

Dos Equis® Sizzle Reel

This sizzle video was filmed and edited by myself while attending the Albuquerque International Balloon Fiesta® in 2024.

Camera: Canon® R5 and Nikon D5200

Editing Software: Adobe Premiere Pro and Adobe After Effects

Dos Equis® & The Phoenix Suns

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Dos Equis® & The Phoenix Suns ✨

Over the last few years, Northern Media Inc. has had the pleasure of designing the campaign for Dos Equis® and their partnership with the NBA team The Phoenix Suns.

Assets include main key visuals, sweepstakes to win tickets and limited edition merchandise, and point of sale assets to ensure success in market.

Highlights of what I have created include the 2023 campaign “El Valle” paying homage to their Hispanic fan base. For this key visual, I hand-illustrated a landscape of Phoenix featuring a low-rider.