Graphic Design & Creative Direction
As a freelance Creative Director and Graphic Designer for Northern Media Inc., here are some of the projects I have worked on.
Dos Equis® & The Phoenix Suns
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Dos Equis® & The Phoenix Suns ✨
Over the last few years, Northern Media Inc. has had the pleasure of designing the campaign for Dos Equis® and their partnership with the NBA team The Phoenix Suns.
Assets include main key visuals, sweepstakes to win tickets and limited edition merchandise, and point of sale assets to ensure success in market.
Highlights of what I have created include the 2023 campaign “El Valle” paying homage to their Hispanic fan base. For this key visual, I hand-illustrated a landscape of Phoenix featuring a low-rider.
Dos Equis® & Albuquerque International Balloon Fiesta®
For the last five years, Northern Media Inc. has had the pleasure of working on the key visuals, programming, and point-of-sale elements for Dos Equis® and the Albuquerque International Balloon Fiesta®.
From creative direction, to actually hand drawing the key visuals, this project has become one of my favorites to lead.
Elements I designed:
Main Key Visuals
The Dos Equis® Hot Air Balloon
Giveaways, merch, and dealer loaders
Vehicles including public buses, box trucks, and vans
Banner Rolls and Banners
Table Top assets such as cross hatches and A-Frames
The Official Dos Equis® AIBF Pins
The Dos Equis® tent space - including 3D modeling before production.
Sweepstakes to win a ride in the Dos Equis® Balloon
Dos Equis® Sizzle Reel
This sizzle video was filmed and edited by myself while attending the Albuquerque International Balloon Fiesta® in 2024.
Camera: Canon® R5 and Nikon D5200
Editing Software: Adobe Premiere Pro and Adobe After Effects
The Indio® Brand
As Creative Director at Northern Media, I help build Indio beer’s brand presence in the United States through creative strategy, art direction, and design. My work translates the brand’s personality into a cohesive visual story, creating opportunities for new audiences to discover and connect with Indio. It’s an exciting opportunity to shape how the brand shows up in the U.S. market and build a foundation for its continued growth.
National Campaigns I have worked on include:
Indio® Evergreen, building year around brand equity
Indio® Cinco De Mayo
Indio® Summer
Indio® Dia De Los Muertos
We develop creative solutions that bring Indio to life across out-of-home advertising, on-premise experiences, and off-premise retail. Our work spans billboards and buildings, truck, and bus wraps, alongside on-premise materials including coasters, posters, apparel, glassware, tap handles, and pennant streamers.
In retail, we create point-of-sale displays, cooler wraps, and mass merchandising displays, while extending the brand into sampling and events through custom activation setups. Each piece balances brand storytelling with the practical needs of its environment, creating a cohesive presence that captures attention and encourages consumers to engage.
