The World Of Tecate

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The World Of Tecate •

If you’ve seen Tecate® out in the wild in the United States, there’s a good chance it’s my work. For the last 5 years, I have been the creative director for the agency of record for the Tecate® brand.

From evergreen creatives that live year-around to seasonal specific campaigns, consumer sweepstakes & giveaways, to point-of-sale displays, to corner-store culture to large big box stores, I have touched it all.

Some National campaign highlights include:

  • Tecate® Cinco De Mayo 2023, 2024, 2025, 2026

  • Tecate® Dia de Los Muertos 2023, 2024, 2025, 2026

  • Tecate® Retro Brand Launch in market 2023 through 2026

  • Tecate® Mexican Independence Day 2024, 2025, 2026

  • Tecate® Pal N’orte 2027

Dos Equis® & Albuquerque International Balloon Fiesta®

For the last five years, I have had the pleasure of working on the key visuals, programming, and point-of-sale elements for Dos Equis® and the Albuquerque International Balloon Fiesta®.

From creative direction, to actually hand drawing the key visuals, this project has become one of my favorites.

Elements I designed:

  • Main Key Visuals

  • The Dos Equis® Hot Air Balloon

  • Giveaways, merch, and dealer loaders

  • Vehicles including public buses, box trucks, and vans

  • Banner Rolls and Banners

  • Table Top assets such as cross hatches and A-Frames

  • The Official Dos Equis® AIBF Pins

  • The Dos Equis® tent space - including 3D modeling before production.

  • Sweepstakes to win a ride in the Dos Equis® Balloon

Dos Equis® & The Phoenix Suns

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Dos Equis® & The Phoenix Suns 〰️

Over the last few years, I’ve had the pleasure of designing the campaign for Dos Equis® and their partnership with the NBA team The Phoenix Suns.

Assets include main key visuals, sweepstakes to win tickets and limited edition merchandise, and point of sale assets to ensure success in market.

Heineken F1

I’ve had the pleasure of working with Heineken and their sponsorship with Formula 1® racing in many ways.

  • Creating floor decals, case corners, banners, bow flags, menu designs, wall wraps, cooler decals, and more for their on premise and off premise accounts.

  • 3D modeling a large scale replica of a Formula 1® car for display in key hotels and store displays. These were vacuum molded for production.

  • Creating floor layouts for large box stores for mass displays to show case the car replicas and standees of athletes.